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Shankar is a Certified Financial Planner from Chennai, own Credo Capital an AMFI Regd Mutual Fund Advisor for around 8 years now. Interested in helping people invest better and reap long term wealth while ignoring short term noise.

Life before & after De-mo :)

Halfway through their term, the NDA government has unleashed a tsunami by withdrawing 500 & 1000 Rs notes( De-monetization or De-mo in short !). The opinion on the outcome of this move is sharply divided, while no doubt it has caused hardship to people, most have accepted it as the cost to clean the system […]

A tale of two investments

Though we all know the proverb never judge a book by it’s cover, we seldom follow it, the attractiveness of the packaging is a selling point. Over the last 15 odd years spent in advising people on how to manage their money, i have learned the sad fact that packaging sells more than the product. […]

Shantideva on investing !

Yesterday, by any parameter was a remarkable day, every year we get few remarkable days like this, sometimes the news is good but often not. Britain voted in favor of exiting the European Union and this brought down the markets the world over.  This is like a country divorcing from a common union and will […]

The 80/20 Rule of investing or how to make money in investing

Pareto principle or the 80/20 rule is fairly well known simply put it says  20% of inputs is responsible for  80% of results and vice-versa, which goes to show that most results are due to a small number of factors. This seems to hold good in investing too but with a twist. IDFC mutual fund […]

What investors really want

We want to save for tomorrow and spend it today – Meir Statman Prof. Meir Statman’s is the author of the book ” What investors really want “, while many may think it is simple enough as investors want returns, it is not that simple. Let us take a quick look : Prof. Statman says […]

Keep walking

Tomorrows ‘cheerful’ headlines are being written today : “Mayhem in the markets” &  “Blood bath in the street ” are all time favourites. This will make investors bit nervous, but what is the data saying : Sensex is currently 23000, it was 30000 at some point last year, and from that level is down more […]

Things that matter

Look at market fluctuations as your friend rather than your enemy; profit from folly rather than participate in it. – Warren Buffett. Phrases like “market panic”, “mayhem” and “meltdown” are being seen in headlines over what is happening in China, which has been dragging the worlds equity markets down for some time now. As investors […]

Financial emergency box

The oft repeated but ignored idiom ” Save for a rainy day” really happened for many of us in Chennai.Though the city not only recovered from this punch from nature, it has more or less stood up thanks to thousands of volunteers, armed forces and workers.  Now comes the damage assessment and its financial impact, […]

Secret of Rakesh Jhunjhunwala’s success

Actually, it not a secret at all. But people are curious if we add the word secret 🙂 Rakesh Jhunjhunwalla is a regular on Forbes list of richest Indians and is a billionaire. He is as far as i know the only “investor”  in the list, in the sense that his wealth has come from […]

Mantras for prosperity

No, No. I did not meant to write about mantras if repeated could make us all prosper. I had in mind some basic traits that make some of us more prosperous and others less so. Buy stuff you need but buy carefully and not often :  Don’t fall for the sale of the season, because […]