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Ikea and herding

“We find that whole communities suddenly fix their minds upon one object, and go mad in its pursuit; that millions of people become simultaneously impressed with one delusion, and run after it, till their attention is caught by some new folly more captivating than the first.”

Men, it has been well said, think in herds; it will be seen that they go mad in herds, while they only recover their senses slowly, one by one – Charles Mackay

Ikea store crowd

Charles Mackay knew a thing or two about herd behaviour (In investing it is everyone jumping from one investment to another ) having researched and written the book, “Extraordinary Popular Delusions and the Madness of Crowds” in 1841 ( Yes, in 1841!) . The book shows the manic schemes of those days such as Tulipmania, South sea bubble etc. But why am i discussing that along with the opening of the Ikea store in Hyderabad?

We are wired for herding as humans are social by nature living in large societies.

We are wired to what our neighbour’s are doing, if it was bell bottom pants for previous generation it is buying torn jeans today. it is biological not logical.

We herd into investments too, it was real estate 4-5 years back, bitcoin last year and midcap funds this year

For a bubble to break there is no need for anything, like the proverbial last straw on a camels back, bubbles collapse on its own weight

So as an investor how to prepare our minds for long term ?

Investments are a vehicle to reach your goals and are not a game to maximise returns quickly.  Would you hop in and hop off twenty different vehicles to reach your destination or take a direct flight ?

Investments are for your children’s education, your retirement, your wish for the good things of life like travel. It is for important goals so that we don’t have to depend on charity of others im old age and to educate our children in a better way. If we think about money this way, neither would we stand in queues infront of a store to buy something that we were perfectly fine without till the day before.

We are wired for short term flight or fight response which makes long term thinking difficult. Which is why so little people meet success in investing. We herd into investments at the wrong time and exit at the wrong time too.

Media plays a large part in it as bad news sells more than good news. You will never see a headline that says this investor made a fortune by being in it for the long term and not herding.

Successful investing is simple but not easy as it requires us to not move in and out of investments on short term performance.

Successful investing is more like farming if it takes 1o years for a mango tree to grow it will take 10 years, you can’t plant a tree today and expect fruits in 3 months. But once it is grown then it will give fruits for decades.

One easy way to beat short term outlook is not to look at our investments regularly,

Another way to avoid herding is to invest regularly so that you build wealth and you are not too bothered about short term fluctuations. This takes the trouble out of investing but remember this is for goals at least a decade away and not a money making machine where SIP’s go into one end and high returns comes out 2-3 or even 5 years later.

Hope you are part of the small set of people who invest for the long haul and avoid herds.


Happy weekend

What Forrest Gump can teach you about investing ?

Sounds ridiculous? After all, Forrest Gump was an immensely successful movie and rightly so.  But what has it got to do with investing?

In the movie there is a scene where Gump says that his partner Lt. Dan has invested the money they got by selling their business in to “a fruit company” and that they don’t have to worry about money anymore.The fruit co is actually Apple !  When i saw the movie way back it was interesting to see how financial independence ( The stage where your investments return via dividends/interest is enough to cover all  your expenses +life goals)  was spoken about in a real practical way.

Not having to worry about money was in Gump’s words “One less thing to worry about”

The movie was released in 1994, others have written about how if Gump was real and they did invest in Apple back then it would be worth a few billion dollars or something like that ( Link : Forrest Gump & Apple ) . That is nice but the IPO came in 1980 and the stock till about 1998 hardly moved an inch for 18 long years, not sure if people would have waited that long! So the lesson is not that.

The real lesson is that financial independence is having ‘ One less thing to worry about’ and if we see around this is the number one cause of worry for most people, even among the middle class and sometimes even among the rich ! And the surest way to reach financial independence is finding out where we are and planning to get to the next stage till the final one of Independence is achieved. This is not an impossible task, there are few steps to financial independence whereever you are aspire to go up the next level and diligently plan for it.

Step 1 : Stop living EMI to EMI and pay off all debts. ( Home loans for the house you are living in is fine!)

Step 2 : Start saving for a rainy day. Aim for 6 months expenses saved in a FD, may be tall order for many but this is essential.  Get enough Insurance cover both life and medical, buy plain term plan in life and opt for a healthcare insurance for all members of family.

Step 3 : Start investing if possible monthly or quarterly, this should be for your future goals and financial independence. This should be invested in equity and bonds and not just saved, ie the money has to work for you and not sit in the bank FD where you lose half the money to inflation and other half to taxes !

Step 4 : You are now financially secure, your investments in step 3 earns now enough to pay for most of your living expense, ie your money works for you now. You may still have to work to meet life goals like your childrens education or luxuries of life like being able to go on trips abroad, etc but the basic expenses are covered by investment returns.

Step 5 : Financial Independence is some time after stage 5, income from investments via dividend or interest is enough to pay for all expenses small plus the luxuries that you want. In Indian context generally step 4 itself is financial independence as we don’t indulge in big luxuries but times they are a changing.

On the coming Independence Day take a pledge to be financially independent too !



When a science teacher teaches finance !

Life changing thoughts from ‘Guru’s around the world, those whom i met and those whom i have only read about. This Guru Purnima thought i would list some of them.

My school science teacher once told me the equation of happiness as  “Annual income twenty pounds, annual expenditure nineteen [pounds] nineteen [shillings] and six [pence], result happiness. Annual income twenty pounds, annual expenditure twenty pounds ought and six, result misery.” This was from Charles Dickens novel David Copperfield. He told this when i met him after i got a job. The sincerity of the great teacher,his love for our welfare and the simple advice has stayed with me very long. Actually it is that simple, no need for fancy plans or big spreadsheets. The basic is you spend less than you earn is the first step to financial freedom, it is something to remember in this world of zero % EMIs.

I saw the cover of business world magazine somewhere in 1998 if i recall correctly, the image was that of an elderly man jogging sprightly on the beach in Mumbai and the title was Wizards of Dalal Street. The man on the cover was the Late Chandrakant Sampat, an ace investor who has been called as Warren Buffett of India by many highly respected investors in India. The article said that Sampat would never miss his jogging come rain or shine. The magazine was a turning point for me to move to the world of investing as opposed to trading, for the first time i read and saw about long term investing that was by Indian investors. I still have that magazine 🙂 You can read about Sampat here : Grand old man of Dalal Street

In my hometown of Trichy there was a gent who lived near us, his was a small house and he used to park his TVS50 in the hall of the house every night ! He used to tell us to invest in good businesses and not to trade as trading terminals had just begun to spring everywhere. I was employed in a stock brokers office and he would come in every day to read papers and check some prices. He gave examples of good companies like Crisil, Gillette, Hindustan Lever, Ponds, Colgate, Thomas Cook etc. I came to know later that he had portfolio which was few crores,big money that too way back in late 90s. He taught me to be humble and happy but also that one can be very successful too !

Around 2001, I was working in a wealth management co in Chennai and markets were very quiet and down, it was the after math of dot come bubble, and then in September of 2001 the twin towers collapsed and so did markets in India the next day ! People were afraid of some world war happening and panic was very real but a client walked in to office and invested few lakhs the day, I understood what contrarian being meant and how tough it is to say to buy when panic is there in the markets but quite another to actually do it as he was the only person to buy that day !

One was  a real life teacher who is a sort of cult celebrity among our school students,  Chandrakant Sampat was a long distance teacher who talked about value investing, quality and corporate governance which are being bandied today almost 20 years later. The third was a happy neighbour who would tell everyone within earshot to invest for the long-term  and not speculate. The fourth was a client who taught me what being a true contrarian investor was ! Each one different from another but all gave valuable lessons in life and investing.

Happy to announce that our website has been redesigned pl do check in and let us know how it is :


Happy weekend and try to see the longest lunar eclipse of the century,promises to be a sight to behold !




Credo Capital



Churning investments vs planting a tree


In most aspects of our life, Be it buying a house to selecting a school, to hiring for a job we look at the track record of the person or the place, in other how good they have been in the past. For example we look at buying a house based on how ‘good’ the location is, reputation of the builder, reference from family etc before deciding, Same goes for hiring, we look at the education back ground, experience, performance in previous job etc before we short list someone for a job.

However this checking the past to decide the future seldom works in investing,sadly. Especially in the short time frames like a year or two.  Many investors think that it is better to check performance regularly some times even less than a year and change the funds based on the returns that short time frame. They forget that they have planted a tree for the long term, it is not going to grow if we keep pulling it out and seeing how fast it is growing, it is not going to grow if we pull it out as we feel it is not growing fast and replanting it near to big trees, In fact we ensure that the tree does not grow by doing this and all of know this. But, in Investments we do it as we feel that there is a need to do something regularly, yes, sometimes there is a need to do change just as we take the weeds out and add manure, we need to check the investments too say once a year or two but only to check progress and not to change anything. If we keep moving from Fund A to Fund B every time as Fund A gave low returns vs Fund B over every few months or even a year or two, we are in fact pulling the plant out and replanting it elsewhere!

A good counter example for this is how  we treat our other investments such as Real Estate or Gold, how many of us sell all the jewelry we have only to buy it back again ? In fact most of us never sell jewelry nor do we sell Gold and buy say diamonds if diamond prices are moving up . Would we sell our houses every year and move to another area where prices are moving up more compared to the place we live in ? We won’t even think about it but when it comes to investments we happily sell one fund to buy another and then that to buy another in the name of chasing ‘good investments’.

Changes may be needed in our investments due to some factors but they are required far, far less than we imagine. In investing, frequent work actually hinders growth, the hard work here is to buy and hold. The best returns have been got by not buying the right fund at the right time but by buying and sitting on equity fund for decades. Buying and selling funds once a year to buy some other funds is a sure way to loose money A rock solid big tree takes years to grow, similarly investments would also grow in size, only if we patiently allow them to grow in the first place.

Happy weekend, May Day & Buddha Purnima wishes to all.






Rahul Dravid – Return of capital vs return on capital part 2

Last week i had written about some fraud investment scheme had promised sky high returns and conned many in Bengaluru, ( turns out that the celebrities who lost money included the likes of Rahul Dravid, Saina Nehwal Prakash Padukone  etc.  As per reports they were promised upto 40% returns but did not get even their capital back ! The lure of return on capital blinds us to forget return of capital !

Seems Dravid had invested the amount 35 crs 3 years back today his complaint is that the firm owes him 15 crores in capital, the chances of recovering the money appears slim. Let us for arguements sake assume that he had invested the same 35 cRs in boring equity MFs 3, 5 and 10 years back. Taking the average return of 7.5%. 15% and 10% over last 3,5, & 10 years respectively we can see that the equity fund returns have not been that great ( 10% for 10 years ?? i can see people asking in disbelief).  Mints Expense Account column did an article with similar bent recently though on a totally different topic ( see here )

Amount Invested 35 Cr
No of years Returns (Large Cap Equity Funds average)
3 7% 42.87 Cr
5 15% 70.39  Cr
10 10% 90.78 Cr

At a not so great return of 10% the initial 35cr has become 90 Cr, Yet instead of this simple and well regulated form of investing, what was chosen was a high return get rich quick scheme that seems to have promised 40% return on capital but today many high profile celebrities are getting only 60% of their capital returned and 40% gone ! ( though they may get some of it back, it will be a long wait likely)

The tragedy of this story is that most of the celebrities involved can afford good lawyers plus they have other sources of wealth to tap into, which small investors who get sucked up in schemes like these dont have.

Would be better if investors focus on known risks (such as in equities) and get rich slowly rather than invest in get rich quick schemes that seldom give return of capital !

Happy weekend,




Return of capital vs Return on capital

As investors our focus should primarily be on return of capital ( can we get our money back)  but we tend to focus more in return on capital (what is the % we will get !) Tell someone to put his entire wealth in equities and they would shudder in horror, what happens if the markets crash would be the question. Which is why we dont put everything in equity but some in safe options like PPF, FD or even bond funds.  This is sensible especially for a first time investor, but as we mature as investors, some of us may be fine with high equity allocation as the capital itself grows in equities the most. These investors understand that equity is a rocky boat but are fine with it since it is the boat that creates wealth.  So, equities create wealth but with risk involved, debt safeguards wealth but with low returns and high taxes.

Trouble starts when we want high returns with low risk !  Which is what seems to have happened recently in Bengaluru ( where in people were lured into high returns ‘safely’. So these investors gave money to someone who advertised himself as commodities trader, investment consultant etc promising very high returns, and like all good MLM Ponzi schemes they paid the high returns for old investors from new investors capital 🙂 this continued till one day they shut shop. The people affected seem to be big businessmen, doctors, sports professionals etc, but no one seems to have asked any questions about whether the investments were regulated, the company had license etc. Even with all of that the high returns promised should have raised an alarm but no, in fact the high returns seems to have made the gullible blind into investing with out checking anything at all. This is not the first time, though, and will not be the last time.

Return on capital ( interest, growth etc) is very important, but return of capital is the most important thing. After all the capital is what one has worked and saved over a long period of time.  Being lured into unregulated investments, MLM Scams, etc may give high return on capital initially but chances of geting your capital back is almost nil.






How will the markets move?

The inspiration for this note from Swanand Kelkars article in Mint :How will the markets fare?

This is the most asked question by investors to advisors, truth be told, this is also the most hated question as  the correct answer is ‘ we don’t know’,  but this is seldom the answer. The market expert will say something like “3rd quarter GDP was up but the CAD came down which made the inflation outlook hazy increasing the chances of a …” etc while this sounds as if the person knows what he is talking about, in reality he is saying i-have-no-idea in as many words as possible throwing jargons all over the way.

Why does this happen, in any other industry, say you are  in banking or IT and are senior enough to be considered an expert, you would be telling if asked by a friend how is your industry, you can say this is where the industry is and these are the positives and negatives and this is how the industry can fare in future.Now this is itself tough in industries with clear data, growth projections etc. as things change fast. IT was supposed to grow at a healthy space but now many entry level jobs are being automated leading to slower growth.

In stocks markets however it is almost impossible to predict short term movements, as there are too many factors which are never clear in short term. However in the long term ( 7-10 years at least) equity markets are clear as sky, Companies sell products and make profits, the economy grows, and equity prices of these companies grow, the NAV of your fund which has these stocks grow, that is all.  While the returns can be higher or lower, one is likely to get a good return compared to other options.

But if you are investing for short term, say a year or two, it can turn out to be good or disastrous, we will know which after a year or two !

So, instead of focusing on how will markets move, which no one can predict, Focus on things you can control, your own finances, how much you can save and invest. Invest for the long term,  Check the portfolio once a year and think of how to earn more money in your profession and save more money in your expenses rather  than how will markets move. You are likely to be in a good place if you do that.

Merry Christmas and Happy holidays




Advisors real job

Being a financial advisor is a fascinating profession, many new investors think that our job is to find the best investments and we think that our job is to get the asset allocation ( between various assets such as equity, debt, real estate etc) right. For investors who have been our clients for long the conversations are always about upcoming financial goals, surplus available to be deployed, past real returns and likely future returns,  never about the best fund or investment. Less time chasing the best fund and even lesser time discussing direction of markets.

There is no point in getting 30% return in equity in 2017 when you have 10% of your assets in equity.

So, firstly i feel that  an advisors real job is asset allocation, not bringing you the “best” investment option. No one can with any accuracy say which asset / fund will do the best year on year.

Secondly and even most importantly the advisors job is to stand between the investor and his worst financial mistake. Some one i know ( im sure you know many like him too!)  had bought a large flat in suburb few years back, Now after almost 5 years he is paying the large EMI but receiving a small rent if he is lucky as most of the time the flat is empty. He can neither sell this now as there are at few hundred unsold apartments in the complex. So, he is stuck paying large EMIs for next 15 years or so and get small rents in the meantime and hope for some good time to sell it off.

A retired librarian who went to bank to renew FDs was sold pension plans and other policies instead with lock in ranging from 5-20 years ! Many of these investors though affluent lack a financial advisor and do piecemeal investing, they have a broker for real estate, some agent for PPF, banker for investments etc with the result that after some time, they don’t have a clear picture. They dont have an advisor but a salesman for each product.

Imagine if both  had taken some good financial advise, A real financial advisors job is to get your asset allocation right and stop you from making bad financial decisions that can not be undone for decades !

Yes we are all biased in one way or another but at least the bias of a financial advisor / planner is lower as client interest comes first and product sales is after that. And, no advisor / planner will suggest things with 20 year lock ins unless it was absolutely necessary ( annuity for retirement etc and even then only after explaining the lock in involved).A good advisor / planner will actively dissuade a client from bad investments.

Have a good advisor to get your asset allocation right, more importantly to stop you from bad financial decisions. If some one says he can get you the best investment year on year or makes some tall claims be rest assured that he is not likely to be a good advisor !




What about the new XYZ fund & other questions.

The wisdom of life consists in the elimination of non-essentials. – Lin Yutang.

Often, Im asked  what about this new equity fund which has come up. should i buy it?

Somehow the idea seems to be that the new funds like new cars are better or are cheaper. While it may be true that the latest car may have better features than an older one, it seldom is the case in mutual funds. A new fund coming in today will be buying stocks at today’s prices so it is same as buying an existing fund. What is more the existing fund has a track record to verify. We have funds which have completed 20 years and have given returns in excess of 18% p.a overall ( Note : it is overall, not precisely 18% p.a there might have been long spells lasting more than 2-3 years of zero or negative returns and some spectacular years of 30-40% return, IF one had stayed put through all that then the 18% pa becomes reality!) yet we want to move from one fund to another every few years.  Staying put may be much better than moving in and out of funds especially if you are selling because of a year or two of low returns to buy the new fund !

So buy new cars if you want but not necessarily new funds !

Second  question that comes up is : How many funds are enough, no make that i have 10 equity funds is that enough 🙂   Have been horrified sometimes to see 20 equity funds in a portfolio justified in name of diversifying risks, this is diworseification. Around 4-5 funds are enough generally. So some one having 20 equity funds is likely to get lower returns. not higher. More the merrier is sadly not a good idea in investing.

The third question from more experienced investors is : I have enough in MFs, can i invest in something ‘exotic’? Unfortunately investments are not like food stuff. If we want something exotic we can go to a fancy restaurant and order something that we can’t even pronounce properly and feel good about it ( there is even a restaurant in Chennai that locks you up in a cell and serves food inside it!). In investing such exotic stuff seldom works, ultimately all investing is based on one simple premise, giving up some money today in the hope of getting it back along with returns in future, that is all. So whether you invest in stocks, equity funds, Portfolio Management Service is all the same. In stocks we manage the investments ourselves ( mostly not in a good way!), in mutual funds we give it to a professional fund manager (hopefully if not in a good way, at least there are some rules and regulations they follow)  and the same goes for PMS too. Of course there are some differences and one may prefer MF over PMS or vice versa, something exotic for the sake of it seldom works.

Once upon a time ( hardly 10 years back i think, but it seems long now! ) there were art PMS sold by suit-boot bankers to rich clients. They were told that investing in art is a good,exotic and exclusive thing. Or so ,these well-heeled investors were led to believe. Sadly neither the bank which sold the investments. nor the Art PMS exist today. If we want something exotic it is better to head to the nearest super market or restaurant but in investing keep it the way it should be, simple.

Happy weekend.








“festival” sale

The festival season is upon us, online or offline where ever we go, we will be bombarded with ads that goes something like ” This Diwali light your home with 40 door fridge”.God knows how we can light up our house with a fridge or tv except when one is opened and other is on !

The festival of lights is now the biggest festival for shopping, again during Christmas we will have another shopping season thrust on us.  When we grew up the only set of new clothes we got would be for Diwali, and no one bothered what brands clothes we wore. Today even kindergarten kids have become brand conscious ! No wonder our parents saved every rupee they could, buy a house and educate us as well. Today we forward whatsapp messages on importance of savings and investing via 50k Rs mobile that we bought on EMI ( enriching the bank, as well as the mobile maker at our cost, of course !) and wonder how we can ever afford to save enough for retirement or childrens education.

Recently came across someone who has taken loans for a Europe tour, and has bought a second car on loan because his daughter felt that going to school in the small car was beneath her !

When did travelling to Europe, or buy a second car to keep up with fellow classmates became a must do?

Obviously having sky high expenses like this adds to stress. While it is perfect to have goals and work towards them, be it travel or a high end car, they must be well thought out, money invested for that goal month on month and then when it is enough used for that goal. So here instead of paying interest to the bank we are gaining returns by investing, and this teaches children that money can not be taken for granted. Money this way becomes a blessing for us to invest with respect and in turn grows so that we can enjoy its fruits.

So, from this Diwali at least, decide whether you will enrich others buying things you don’t need , with money that you don’t have , to feel good for a couple of days and feel bad months after wards paying the EMI to impress colleagues who are doing the same to impress you with photos of new cars and holidays abroad !

Instead sit and write down what you would like to do with your income, how you would like to save and invest and for what goals. This will not only light up this Diwali but many more to come with a sense of purpose and fulfillment.

Wishing you all a Happy Diwali & prosperous year ahead.