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{ Monthly Archives } May 2015

High end investing and low end returns

Most of us dream of owning a high end car or bike ( Harley this or BMW that ) because those vehicles arguably are the best in class and are seen as exclusive.  This works exactly opposite in investments. Many people, especially the high net worth investors get caught in this trap of exclusivity-is-better while […]

Three myths about equity investing.

  Myth No 1. Only rich can invest, for middle class only PPF and other savings makes sense : Not really, while PPF and other deposits give around 8-9% p.a returns over 15 years  equity funds have given around 14%p.a to 20% p.a. One lakh invested in equity funds ( see picture below) is valued […]

Whataydeal whatafeel !!

The now famous ad from an online retailer has a song Whataydeal, whatafeel. For a few days the retailer had announced discounts hence the advt. The nice video of happy shoppers dancing to the song is a great ad which reinforces that we are always happy getting a good deal. This sadly however does not […]